Sara Bellshaw
Projects Manager Centre for Recreation and Tourism Research

Sara Mair Bellshaw is a project manager at the University of the Highlands and Islands’ Centre for Recreation and Tourism Research and focuses mainly on applied research projects that involve tourism product development and tourism marketing. 

Sara coordinated Slow Adventure in Northern Territories (SAINT), a project co-financed by the Northern Periphery and Arctic Programme, which drew together a range of partners in Ireland, Finland, Norway, Iceland, Northern Ireland and Sweden. Sara has focused on turning the slow adventure concept, a form of sustainable tourism, into a marketable product by working with businesses to cluster, collaborate and create new slow adventure products, and is working with industry and academia to develop the movement further. Sara has a background in economic development, destination and tourism marketing, sustainable communities and project management. 

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